Many “expert” bloggers perpetuate the myth that “shorter is better,” that blog posts should never be more than 600 words long. The blog should be informative and to the point where readers can get some useful information. I can say all these things because I am also a content writer but usually feel empty after 500-600 words. And in case you weren’t confused enough . . Instead of focusing hours or your time researching and crafting the perfect post on just one of your company’s many focuses, developing short, quick posts on a variety of topics that are relevant to your company will allow you to get more content out to your readers, educating them on a wider range of topics. For most of us, a 1,000+ word post on a weekly, is just not going to happen. In determining how long a blog post should be for SEO, it’s important to consider trends in the world of search engines. . But, you can fit a lot of words into a short time frame with video. Just keep on checking our blog for new posts! . An impressive share. That’s how I wrote 80+ guest posts in less than a year, and it’s why people started calling me the “Freddy Krueger of Blogging”. Their research found that up to the seven minute/1,600 wordmark, readers average time spent looking at the post increased, plateauing at the seven-minute mark, and quickly declining after that point. There are many great ways to accomplish this, including repurposing some of your long-form content blog posts into snappy infographics, cheat sheets, and checklists. . Brian Dean from Backlinko has the answer, and it’s short and sweet: Longer blog posts rank better because they’re filled with details. Reader value is driving ranking. it’s . One month, I went from getting just a trickle of new visitors from Google to getting over 1,000 new readers per day. (If you’ve been paying attention, I bet you can!). At the same time, don’t feel bad if you want to write a post that’s just 200 words long. Your Shopping Cart will be saved with service icons and Cart Totals. This is mainly the case because a blog post needs at least this many words for you to be able to incorporate keyword research and other critical SEO optimization into content. Other ways to leverage the power of short, but mighty, content includes: Interactive content, like video, helps your target audience understand your brand better. – Danielle, Content Specialist at Express Writers. © Copyright 2011-2020 Express Writers Corp, USA. Search engine better understand the context and intent of your content, Writers often lack the ability to keep readers fully engaged. What about you? 6 Major Content Marketing Trends from CMI’s 2019 B2C Content Marketing... How to Build a Strong Digital Content Strategy in 2019 & Beyond, How long should a blog post be? Write longer, heavily researched posts 2,450 words long. The problem, though, is that they continue to write! I really liked this post and will implement as well. , downloading a new e-book, or signing up for an email list, a short, to-the-point blog post is probably exactly what you need. Nice Blog Very interesting and useful information in your website. However, don’t give up on long-form content creation just yet! All of those posts you’re creating — including blog posts, white papers, case studies, and more — are building trust and authority with your audience. Thanks for reading . The content can be too shallow. However, you should aim to write enough content that will answer your readers’ questions and also give enough context to search engines (if ranking is a goal as well). Even if you write the “perfect” length, if you’re on an amateurish blog platform like Blogger, WordPress.com, or Wix, you’ll still lose visitors and engagement. Maximizing the value of your content, as well as increasing the length of user engagement, are both two very important SEO factors. On the flip side, content with over 2,500 words has more backlinks and is shared more often on social platforms, so if your goal is more social media sharing, then aim for >2500 words. These provide real value for your audience in a short, easy-to-consume format. Apparently, our dynamic, tech-laden world has made us busier than we’ve ever been — we’ve got inbox overload, and Attention Deficit Disorder, and . – Cassie, Content Specialist at Express Writers, Thanks for sharing this great content. This doesn’t substitute for quality, though. Content is king but context is queen! Then, after you publish it, why don’t you share the link in the comments section. Empty cart. Thanks for sharing the blog and this great information which is definitely going to help us. I read this article. However, if you’re trying to create more engagement with your readers, try posting something short. It’s the first association they have when they hear your brand’s name or see your logo. First of all, shorter content is much easier to create on a regular basis. One single-spaced, or two double spaced. Hope I get more and more of these kinds of articles! They are robots, after all. You’ve got your fingers pressed to the keyboard and you’re ready to start writing, but you need a goal, a number to reach for. The best blog post length for SEO generally tends to be longer in nature, rather than shorter. More importantly, according to. This number is based on an analysis of the “average total seconds spent on each post and compared this to the post length.” Their research found that up to the seven minute/1,600 wordmark, readers average time spent looking at the post increased, plateauing at the seven-minute mark, and quickly declining after that point. I’m basing the following word counts off of that research and experience. More importantly, according to Forbes, blog posts containing over 1,500 words were over 68% more likely to be shared on Twitter and over 22% more likely to be liked on Facebook compared to shorter posts. In fact, some of my best-read blog posts have been over 1,500 words long. Because Google’s adopted a mobile-first index for this year. Let me explain — remember my three-bucket content strategy? and other critical SEO optimization into content. . Longer posts might not get a lot of comments, and they might even be shared slightly less than average on social media, but if you can wait until Google takes notice, you might just get lucky and see a big bump in search traffic. And the audience couldn’t reach my article? – Danielle, Content Specialist at Express Writers, And thanks for reading! In fact, 97% of marketers claim video has performed exactly this way for their brand. By breaking up the text with visuals like photos, infographics, charts, and GIFs you can hook your reader’s attention and keep them reading to the end. I am sure that now I will post some perfect article’s with sufficient words. For information that requires this kind of depth, consider a series of posts or a white paper. hope to see more from you, Cheers, We will keep on sharing as long as readers like you keep coming back for more! Okay, okay — so you’re not as recognizable as Seth, how does this affect you? And if you share, click on a few links from your fellow Write Practice readers and comment on their blogs! Useful information is always of the utmost importance! Blog posts with over 1,500 words are 68% more likely to be shared on Twitter and 22% more likely to be liked on Facebook, compared to shorter posts. After blogging professionally for nearly a decade there are two platforms that I’ve found to be the best: You can learn more about the best blogging platforms for your content on my full guide, Building an Author Website here. However, what post length is best for getting Google and other search engines to take notice of your blog? . – Danielle, Content Specialist at Express Writers, Very Informative articles thanks for sharing, Thank YOU for reading! Blogs that are well established know how to optimize their smaller pieces to rank well. Enjoyed reading? You see, “long form” means something different to everyone. (Actually, they’re not dead yet, but more on that later.). For example, if your research shows the average length of posts for your target keyword is 600 words, then you need to write at least 600+. They found that the content featured on Google’s front-page results averages 1,890 words. These two things certainly don’t go hand in hand. Seems like you have your answer now, right? This ranking disparity is caused by a variety of factors, all of which seem to come back to the idea that more content equals more opportunities to optimize your content for better search engine rankings, and less content does just the opposite. How many pages are each 500 words? . That’s because the focus of this content should be shouting like a Who down in Whoville — “We are here! For example, if you asked how long should a blog post be in 2017, your answer would be totally different than this year’s response. It will vary depending on your industry, your keywords, and your marketing goals, so don’t let word count get in the way of your ultimate goal. You want to create deep, highly informative content on your topic. 1000 words are on average two pages single-spaced, and 4 pages double-spaced. I am really confusing of how long should an article be for PR products/ introducing products and blog/news. Most of you probably haven’t. Thanks, Vishal! Honestly, for the first five years that I blogged, I subscribed to this myth. When I first started The Write Practice, I was ecstatic if my posts got more than ten shares on Twitter and Facebook. I keep it around 400+ words on Average and sometimes it also crosses 1500+ words sometimes, isn’t that good? – Danielle, Content Specialist at Express Writers. Ideal blog post length is less of an issue for businesses with brand awareness goals. I am so glad you asked this question because here’s where the blog-post-length plot thickens. More importantly, according to Forbes , blog posts containing over 1,500 words were over 68% more likely to be shared on Twitter and over 22% more likely to be liked on Facebook compared to shorter posts. This is because when creating long-form content many writers compromise on quality, which in turn will hurt your SEO and defeat the purpose of creating the longer content in the first place. Thank you for sharing your viewpoints, Austin! If you need to research, it may take longer. Your email address will not be published. To really filter all this “how long should a blog post be” data requires stepping back from the results and giving them a broader look to understand why the longer posts are doing better. #contentmarketing, How long should a blog post be? That’s right — length doesn’t matter at all if the content you’re writing doesn’t have information, actionable steps, and real value for your audience. How do you do this? There’s been a lot of moaning about our shortened attention spans, which are just 8 seconds in length — shorter than that of your goldfish. Another benefit of shorter content creation is that it is typically more readable, especially if you are not a professional writer. This is really a wonderful post. His second most popular post, Stretching, is under five paragraphs! A 500-word blog about a specific topic will most often take someone around 30-40 minutes. They also have a tough time ranking on search engines and are bad for SEO. How long should my blog posts be?”. I’ve found that how many shares you get on social media is influenced by several things, including your topic, the posts’ quality, and, of course, the size of your existing audience.
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