Writing a Job Application Letter 2. This ensures that it will be seen by a reader, and actually used to navigate the content. White papers are longer than blog posts; they can be up to ten pages long. Is your white paper about social media engagement? Pro Tip: Do you work in a boring industry? The good news is that several content marketing platforms such as ClearVoice, Content Launch, Contently, CrowdSource, and so on that allow you to measure factors such as social shares, leads generated and touched, pipeline generated and touched, and revenue created. No more boring Word documents or endlessly struggling with expensive design tools. If it doesnt have an appealing design, your white paper probably isnt going to work as well as you want it to. When youre designing a multi-page document like a white paper or a report, your pages should have a cohesive look and flow. A well-designed whitepaper can give you an unfair advantage when it comes to making technical information easy to understand and positioning the value of your business. In fact, Equinet reports that a whopping 75% of B2B would share information about themselves and their company in exchange for a white paper. As with any type of contentfrom writing blog posts to making presentations to crafting ebooksa lot of your white papers success comes down to the design. Use clear page numbers to make it easier to scan your white paper. So Im just going to simply show you the basic layout for each type of paper. In this bright white paper example, you can see that the designers used a bold color to bring attention to the glossary. . studied over 4,500 office workers and found that people absorb information 7% faster when theyre given text with accompanying images, versus just plain text. Use a glossary to outline the specific topics you aim to address. Be creative. No need for formal block format. , brand color palettes, and fonts into your white paper design. Obviously, we only had room here to give you a few templates. Dont underestimate the effectiveness of an eye-catching cover page. Pro Tip: Need help with creating your own brand-style guide? Theyre designed to solve a specific problem for readers and build brand trust in the process. This not only helps your. Adobe came out with a 15-page whitepaper for business professionals looking for expert and detailed information on document security. You are smart enough to fill in the rest. An easy way to bring attention to important points is to. Varying your page layout will help keep readers engaged by going against their expectation. Find out what is lacking where, and make the necessary tweaks to increase the reach of your white paper to the maximum extent. A well-designed whitepaper can give you an unfair advantage when it comes to making technical information easy to understand and positioning the value of your business. The above tips can go a long way in helping you create white papers that bring you credibility and clout. Venngages Brand Kit makes it easy to save your logos, brand color palettes, and brand fonts for later. Your main design goal should be to create a white paper thats engaging to readers and easy to navigate. When designing your white paper, look for opportunities to make text easier to scan with visuals. The image would resonate most professional marketers youre trying to reach in a B2B capacity: Writing a white paper that speaks to your readers is important. Get ourDefinitive email newsletter. White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel trafficwhen the white papers are actually interesting. Include graphs, tables, and pictures as needed. Want to create a white paper with your team? Tell them what they can expect to accomplish by reading your white paper with the help of a summary and the list of topics it covers. Need help with creating your own brand-style guide? Include graphs and tables as needed. offers professional writing lesson videos for all levels of writers! If you are a Premium Magoosh student and would like more personalized service from our instructors, you can use the Help tab on the Magoosh dashboard. but also helps you maintain consistency in your internal and external comms. Venngage has a massive catalog of 500+ professional and engaging templates you can customize today. But many businesses end up creating something that reads like a college textbook. Then, you can easily apply them to your designs in 1-click. It actually applies a transparent color overlay to the images, adding an additional punch of color and reinforcing its brand palette in an unexpected way. This will make your design look more polished and professional. Dont just use images for decoration. For example, when selecting images for your white paper, look out for people who resemble your target audience. Otherwise, readers may miss it when quickly flipping through the pages. For example, this hiring strategies white paper has a leaf motif. When you download your design, download itas anInteractive PDF. Typically, white papers are around 3 to 20 pages long. Further, white papers, ebooks and webinars were the top three in 2015 when it came to most valued content types. Writing a white paper involves a lot, this, therefore, calls for planning before getting into it. Pick a neutral background color like white or light grey. Incorporating visuals resembling your target audience is one way to do so. Killer content is hard. This white paper layout is fresh and interesting. Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose (yay for purposeful design!). When the eyes have something new to look at, its easier to stay engaged. Be sure to incorporate your logo, brand color palettes, and fonts into your white paper design. It is better to have a clear outline in place from the outset so that it becomes easy to write the paper thereafter. Ms de 20 Ejemplos de White Paper Increbles [Gua de Diseo + Plantillas], 20+ Stunning Consulting Proposal Templates That Will Convert Prospects to Clients, How to Create a Marketing Plan For Success (+ Marketing Plan Templates), 55+ Customizable Annual Report Templates, Examples & Tips. Switch up your page layouts to keep readers interested. When you download your design, download itas an. The white paper example below has a format thats easy to customize for any industry. For example, this tech white paper example uses a cool and muted grey palette: But a great way to add some visual interest to your white paper layout is to pick an accent color that you can use to make parts of your page pop. A white paper design with a sleek, modern and minimalistic design will likely appeal to techie people. But, what is a white paper exactly and how do you make one that will drive results? The style should be in block format. Social Media Marketing, Social Media Research. Is it getting enough shares on the desired platforms? With Venngage, you can change your white paper background with 1-click: Pro Tip: Even if you dont have any design experience (I dont), the right background image can instantly make your white paper look more polished and professional. For example, this simple white paper template uses a hexagon motif (it kind of makes you think of a bee hive, doesnt it?). In this example, they use different fonts and colors for each level of header. Heres another example of a white paper design where icons are used to visualize points and make information easier to find: Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. Because its right on the front page, its hard to miss, which is a nice touch: Pro Tip: Not sure which template is right for your use case? Minimalistic designs are also one of this years biggest, With Venngage, you can scale your white paper creation without sacrificing quality. White papers tend to pack a ton of information within their pages. This is a design trick youve probably seen used in magazines and news publications. An easy way to bring attention to important points is to place an icon beside the text. Plants reflect the theme of growth associated with recruitment: Or you can also use a simple shape motif throughout your white paper design. Do you work in a boring industry? This approach is more subtle but can still lend to a cohesive and well-thought-out white paper design. No one wants to read thatjust ask any college student. At the same time, theyshould also provide resolutions to the pain points of your target audience. When created right, white papers boost your authority, solve problems for your clients and stakeholders and act as powerful, At first glance, your readers should have an idea of what the white paper will contain. No one wants to read thatjust ask any college student. For example, take a look at how pictograms are used in this technology white paper as a visual aid to showcase key statistics and changes as it relates to the IT sector: To improve brand recognition, you need to have, across all marketing collateral. Not sure which template is right for your use case? Even if you fill your white paper with compelling content, a lackluster design may still hold you back. To improve brand recognition, you need to have consistent branding across all marketing collateral. You can opt for a. pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient. Your images and icons will be replaced with a new image that is already formatted to the template. Writing a good white paper is no walk in the park and can take several months to shape up properly. This article is also available in Spanish:Ms de 20 Ejemplos de White Paper Increbles [Gua de Diseo + Plantillas]. This modern business white paper template uses real product images as well as authentic stock photos to give it that visual flair: Pro Tip: Need help with creating personas for your target audience? Writing a Business Report 2. The cover introduces a circle motif that is used throughout this technical white paper, to give it a cohesive design. Even if you fill your white paper with compelling content, a lackluster design may still hold you back. A white paper is supposed to be written by experts, so framing one with a casual tone is a strict no-no if you want to make it influential. Summarize key takeaways at the start after writing your white papers. Along with the option to add a URL, you can select pages within the eBook. On the other hand, when you address a common problem people in your niche face, that will pique their interest. This exhibitsthe value LinkedIn places on consistency and their emphasis on presenting their material in a well-organized manner. Three Types of Thought Leadershipby LinkedIn is a great example of a white paper that shows its efficacy by paying attention to consistency in its art theme. If your white paper goes viral, it will be read by executives at large corporations, who maygo on to vouch for you. This white paper design, for instance, extends the use of its signature color beyond standard headers and icons. In a white paper, there are plenty of opportunities to position your product or service as a solution to your target audiences pain points. , which may address a broader scope of topics, white papers have a singular focus. Governments can distribute healthcare white papers to communicate crucial healthcare policy changes to residents in an easy-to-read and accessible format. This will help your readers navigate the white papers contents. , so its unlikely that every reader is going to sit down and read it cover to cover. Not only will this draw readers eyes to the quotes, it also gives your page design more visual variation. For example, the government white paper below is rather text-heavy. The second part of the body which outlines how your organization proposes to solve the problem. People are always in search of quality content on the web. Did you know that white papers were the most preferred content type used to make buying decisions in the last 12 months? C's may get degrees, but only an A+ essay earns a place on your grandmother's fridge or your own fridge. Follow the first part of the white paper with the solution to the problem addressed in the first part. This helps make the distinction between main and sub-headers more noticeable. If youve been wondering what makes a great white paper, its the strategic use of calls to action (CTAs). One of the primary purposes of a white paper is to visually communicate information in an engaging way. This website uses cookies to ensure you get the best experience on our website. But you also want to strike a balance between being informative and entertaining. For example, this company white paper uses bright orange font to help their featured quotes stand out. This may be difficult, as white papers are so lengthy but at least combing through some will give you an idea of what you can accomplish with a white paper. For example, take a look at how a color gradient background gives this content marketing white paper template some wow factor: Heres a simpler marketing white paper template that opts for a vibrant color gradient background but with simpler font choices to give it a sleek professional look: Its so easy to experiment with white paper backgrounds, so dont be shy about trying out different options. You could use a line graph to show revenue growth over time. Thats a lot to handle in a blog, and I didnt want to bore you with a lot of useless verbiage anyway. For example, take a look at how pictograms are used in this technology white paper as a visual aid to showcase key statistics and changes as it relates to the IT sector: Dont be afraid to mix it up. Her writing has been published on Marketing Profs, HubSpot, and Content Marketing Institute. Our real-time collaboration feature (Business plan only) can help. [Watch] How to Write a White Paper: This could be anything from a common problem they may be facing to a detailed analysis of successful businesses in your industry. Writing a Business Letter 2. The first part of the body which outlines the problem with the product or software. Writing a White Paper 2. The first part of the body which outlines the problem being addressed. If youre using images of other people make sure they resemble your target users. Asking a question can get them to want to actually read your white paper. However, it will help if you reiterate this at the end as well. Our guide on brand guidelines will help you create brand collateral that will dictate the look and feel of your brand and in the process, help you stand out from the herd. Theres a reason why white papers are considered a marketing staple. This is why organizing your draft is critical. Like the cover of a book, a captivating cover page will entice people to open it and read further. You can use a white paper to position yourself as an industry expert with insights to help your readers. Where can I illustrate an idea? That said, in some cases, including photos resembling your target audience might not make sense. If there is a central point that you want readers to remember, you may want to dedicate an entire page to that one point and an accompanying image to help drive the message home. By offeringsolutions right atthe beginning, your readers will lose interest. While everyone on your team is busy creating boring Word documents, you can be the creative genius that uses charts and pictograms to create visually engaging white papers. Use these examples of white papers as springboards for your own unique and brand-appropriate designs. Creating white papers can take a while, which is why many businesses may be tempted to push themout as soon as they areready without promoting it adequately. reports that a whopping 75% of B2B would share information about themselves and their company in exchange for a white paper. are also a creative and effective way to visualize statistical data. For example, the government white paper below is rather text-heavy. This content marketing white paper from earlier depicts someone hard at work while downing a cup of coffee. Try highlighting a few key takeaways that will get them excited about reading your white paper. will help you create brand collateral that will dictate the look and feel of your brand and in the process, help you stand out from the herd. Buyers are most likely to share white paper content with their colleagues. Hootsuite does a great job of providing valuable solutions to entrepreneurs struggling with running a social business through its whitepaper titled 8 Tips for Social Businesses. Their white paper is seven pages long and also includes a concluding page that describes the company and talks about some of their best clients. We work to double your digital and we've done that for some of the best companies in the world. It inspires curiosity about your offerings among customers without having to make direct mentions of your products and services. In this white paper example, a simple question to the reader introduces what the report will cover. Your white paper isnt the latest installment of Game of Thrones, so its unlikely that every reader is going to sit down and read it cover to cover. Use a photo that reflects the theme of your white paper, or create a visual using icons: For example, the cover page for this cybersecurity white paper illustrates its topicphishing scamswith a hook icon. Visualizing information or data isnt limited to just graphs. Further, think about what people want to read rather than what you want them to read. Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information. Our, Use these examples of white papers as springboards for your own unique and brand-appropriate designs. Then a race track motif could be work. Along with the option to add a URL, you can select pages within the eBook. A visual motif is a visual element that is repeated throughout your design. Without further ado, lets dive right in. Pro Tip: Use Venngages image swap button to change the images in a template in just 1-click. in an engaging way. Now they could have just said We are going to cover Topic X on the cover. How? Become a better writer. According to the. When designing your white paper, look for opportunities to make text easier to scan with visuals. A Guide to the Correct White Paper Format, Sales Copywriting: 3 Tips to Anticipate Buyer Concerns. Put into action your in-house digital marketing team, or collaborate with external agencies to use available promotional platforms like social media, email, newsletters, search engine marketing, and so on to get people talking about your paper. This will help communicate that your white paper is actually relevant to the group youre trying to reach. However, the process is made simpler by making good use of white paper templates. Instead, use photos to illustrate important concepts, to make information easier to understand, and to convey a mood. The two men on the cover could easily be a manager speaking with one of his team members. When youre laying out your white paper pages, put your storytelling cap on. Want to create a white paper with your team? Use lots of graphs, charts, and pictures to really punch it up. In the design world, white space is the empty space around design elements on the page. If youve been wondering what makes a great white paper, its the strategic use of, CTAs are a great way to move people through the, Your white paper isnt the latest installment of. Think: what kind of flow do I want my report to have? Or outline exactly what they will trade their time to learn about. A white paper should be long enough to cover the concept or problem at hand. Or hand the design reins to a team member. By doing so, your paper will motivate them to take action and buy your problem-solving product. Emphasize section headers in your whitepaper with icons. Cite your sources at the end of the paper and give information on additional resources. How to Write a White Paper and Succeed. This white paper design, for instance, extends the use of its signature color beyond standard headers and icons. Customers are always on the lookout for information that adds value to their life, and a well-written white paper can do exactly that. Or you could use pie charts to show parts of a whole, like in this policy white paper example: Pro Tip: With our online graph maker, you can create charts and graphs that are more creative and engaging than standard Excel charts. The fact that a white paper is descriptive in nature is what makes it a long document. Check out our. As you can see in this example of a white paper, theres a whole section that highlights the key takeaways in the report. Discover how reading our coursework samples can give you a better understanding of how coursework is written. In this guide, youll learn how to create and format white papers that engage readers, impress clients, and generate sales leads. But the icons help direct the eye to each section header and break up the text: Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. Think of it as a map that outlines exactly what your white paper will cover. A good white paper is more about using a collection of facts to provide solutions to audiences problems than an advertising platform. Below are three white paper examples for the three major groups of white paper readers I identified in previous blogs. White papers are also research-based and widely considered to be a valuable resource. But some whitepapers can be longer. If youve studied up on what a white paper actually is and white paper formats, youre probably looking for some white paper examples to help you get the ball rolling. No more boring Word documents or endlessly struggling with expensive design tools. Lets get a few things straight:White papers arent documents full of text rambling on aimlessly. Find out more here. Consistency matters, and it will also help you maintain the flow. Theyre not meant for casual reading. The first part of the body should give the background of the problem and outline the problem itself. One of the primary purposes of a white paper is to. Make sure your cover page immediately informs readers what your white paper is about. No designer needed: Try thinking of creative opportunities to incorporate your. Readers tend to respond better to genuinely helpful information rather than to advertisements. White papers are written with certain objectives in mind and are meant to help you build thought leadership in your field. you can create charts and graphs that are more creative and engaging than standard Excel charts. You need to put your thoughts in black and white while theyre still fresh in your mind. If youve studied up on what a white paper is and the format of a white paper formats, youre probably looking for some white paper examples to help you get the ball rolling. You might also be interested in some of these helpful design guides: Sara McGuire is the Content Marketing Manager at Venngage. A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breath. Use this opportunity to make your point. This should really grab the readers attention. When writing a white paper, you can also section off important pieces of information using tables and boxes. In this guide, youll learn how to create and format white papers that engage readers, impress clients, and generate sales leads. But in reality, many people arent going to take the time to read the whole paper cover to cover. The primary goal of your white paper should be to educate readers. Knowing how to write a white paper that considers your audience every step of the way will help you develop the perfect response to their questions and make your designs accessible. When designing your white paper, its important to keep your readers in mind. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. Like a research paper, it is composed of various elements. In this case, Id recommend including non-generic stock photos or authentic product images. But that doesnt place their white paper in the perspective of the person its meant to helpthe reader. If youre a business thats looking to generate credibility and establish its authority in the market as an expert, then writing a great fact-based white paper may be the way to go. A simple design trick to make your white paper more engaging is to use a creative background. You can create your own illustrations using iconsthey can make for some fun and quirky headers, like in this workplace tech white paper example: Like any design project, its important to start off on the right foot. Whether youre in finance, law or health care, you can set yourself apart from the competition by creating engaging, yet informative white papers. You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient. We highly encourage students to help each other out and respond to other students' comments if you can! Leaving some room for your text and images to breathe will help your design look less cluttered. TechSmith studied over 4,500 office workers and found that people absorb information 7% faster when theyre given text with accompanying images, versus just plain text. Since this usually includes case studies or new research, plus explanations and analyses, a good rule of thumb is writing white papers to provide enough evidence to back up your claims. That said, in some cases, including photos resembling your target audience might not make sense. Check out our guide to incorporating stock photos seamlessly into your design. If you plan what you want to write well, then you will end up with a purposeful and effective white paper. Have you been busting your little collegiate butt just to get mediocre results? Sign up or log in to Magoosh Professional Writing. Writing a good white paper is no walk in the park and can take several months to shape up properly. Thanks! If possible, read it aloud to yourself to ensure that there is no redundancy, repetition, or awkward sentences and phrases. Theyre typically written by experts and are supported by intensively researched data, statistics, illustrations, charts, and references. For example, heres what a technical white paper format looks like: Unlike ebooks, which may address a broader scope of topics, white papers have a singular focus. Take this white paper that dedicates a page to an evocative quote and photo: Unlike one-page reports where you have to fit a lot of information into a small space, white paper allow for more freedom to spread information out. Venngage has a massive catalog of 500+ professional and engaging templates you can customize today. Rather, theyreakin to detailed reports on specific topics to be published for specific online readership. For example, this marketing white paper uses bright, colorful photos to engage and excite readers: Venngages Unsplash integration makes it easy to find thousands of high-quality stock photos. Even if you dont have any design experience (I dont), the right background image can instantly make your white paper look more polished and professional. The result is an organized and modern white paper design. At first glance, your readers should have an idea of what the white paper will contain. Venngages Unsplash integration makes it easy to find thousands of high-quality stock photos. Is your white paper bringing in the desired results? 2020 Professional Writing. Because a white paper can be up to ten pages long, it is easy to lose your train of thought in the midst of writing it. And of course, you can learn more with our Professional Writing lessons! An introductory paragraph that outlines the issue to be addressed. Pictograms are also a creative and effective way to visualize statistical data. Check out how this example uses plenty of white space on nearly every page. 2 Title.page 8 Piece 3- Piece 3 Title.page 10 Conclusion.page 16 what is lacking where, the! Re designed to solve a specific problem for readers and build brand trust in the process is simpler. Incorporate your branding from one point to the template each other out and respond to other '. 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